Throughout our 9 years in the game, delivering content from local businesses to Red Bull and Microsoft, the difference was never talent or budget. It was who knew what worked.
People run their marketing blind. Nobody tracks each post in detail: how people react, where they drop off. Ads keep spending while nobody checks which ones are working. So the next post is a guess.
We are building a machine to end that: it is meant to optimize and suggest improvements, on autopilot. From November you can get finished posts that sound like you, and nothing goes out without your yes.
Talk to your team
Share your goals, real images, and a little context with Tony. He is your agency contact, coordinating the specialists who create the ads, drafts, analysis, and next steps.
Give the thumbs up in the thread and it goes live everywhere. Tony is the messenger; the specialist team does the work.
Tony
#marketing · example conversation
hey Tony, we need some christmas ads and a solid plan for the season
Good idea! First: what's the offer, and your total budget?
two offers: 20% off private-room booking with an exclusive off-menu course. And something for everyone to feel included. 5,000 kr ad budget.
On it. Working up a few examples. I suggest making multiple variations of the same offers, so we can see which one works best.
these look good! but can we make it feel warmer and more inviting? It's Christmas after all
Good call sir. Cozying it up now. New drafts coming right up.
How it runs
Posts are written and designed in your voice and visual profile, not a generic template.
Up to 15 pieces stacked in a queue. You keep what you like and tweak what you do not.
Once you sign off, everything is planned and published automatically. You never open a scheduler.
Once a post is out, the system should see what people do with it and give you suggestions for the next round.
Review the queue when it suits you, and spend the time on the work you are actually good at.
The team behind it
Yes, AI is the engine. The goal is that what you publish never feels or looks like AI. Experience has taught us that obviously AI-generated and low-effort content weakens a brand. That is why it is not one AI doing everything. It is six specialists working together, each good at one job.
Plans the campaign around your goal.
Studies what already wins in your market.
Writes the words in your voice.
Pulls in your real photos.
Turns them into a finished ad.
Checks it fits your brand before you see it.
Our best advice: send real photos of your product, staff, or space. The team builds the winning ad around them, so it looks like your business, not a stock template or a generic AI image. We never use AI to change the people in your photos.
The goal
You should be able to see which ideas earn attention, which messages move people to act, and what is worth making again.
| Tony | Traditional agency | In-house | |
|---|---|---|---|
| Monthly cost | Custom | 25–60 000 kr+ | 50–70 000 kr |
| Time to start | Pilot starts in November | 2–4 weeks | 2–3 months |
| Your time | Approve posts | Meetings, emails, briefs | Follow-up, 1:1s, HR |
| Commitment | Cancel anytime | 3–6 months | Notice period |
| Startup cost | None | Often a setup fee | Recruitment |
Tony
Traditional agency
In-house
Plans
No startup cost. Cancel anytime.
We take in our first pilot customers from November 2026. Limited number of slots in the first round.
Ten posts a month. No ads. No lock-in.
Custom
per month, excl. VAT
Apply for a pilot slotFifteen posts a month, plus ads designed to optimize themselves.
Custom
per month, excl. VAT
Apply for a pilot slotCustom volume for agencies and enterprise. Built around how your clients work.
Custom
per month, excl. VAT
Request a custom planApply for a pilot slot
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